3 Days, 2 Content Markets, 1 City: Visit Seoul on your way to ATF!
By Chris Weatherspoon
If you produce or distribute Asian content, then early December means a stop at ATF in Singapore [Break Through Now Media will be there if you’d like to connect]. Running from December 5 to 8, the Asia TV Forum & Market (ATF) is one of the top annual events for television and entertainment industry professionals from across the globe to gather, network, and explore opportunities within the content and media sectors.
However, if you have some time on your schedule, two large content markets are taking place in Seoul right before ATF: SPP and The Seoul Content IP Market!
I know what you’re thinking – South Korea sure has a lot of content markets!
Well there are good reasons for this.
First and foremost, Korea puts out a lot of high-quality content. From zany, outside the box, non-scripted formats to slickly produced, highly addictive dramas, Korean producers make good content that succeeds internationally. In addition, the South Korean government does an excellent job of promoting Korean soft-power. Several government organizations exist solely for the purpose of promoting Korean pop culture to international markets. Movies, animation, comic books, Kpop..you name it, there is an association in place to promote it!
So if you want a leg up on other buyers or investors going to ATF that might be competing for content in the region, make a quick stopover in Seoul for these two markets that take place over the course of 3 days!
Content IP Market 2023
The Content IP Market is all about the business of ideas. It hosts business meetings, forums, seminars and pitching all in the hopes of helping professionals in the content IP business commercialize their work. The event features works from a wide range of genres but you’ll notice a heavy focus on webtoons and character creators looking for opportunities to exploit and adapt their IP into new formats. The discussion panels at this event are also more focused on licensing, legal issues and IP rights. Content IP Market 2023 is a part of Korea Content Week 2023 which also includes Licensing Con 2023.
Content IP Market 2023 takes place at Seoul COEX from November 28 to November 30.
COEX and Trade Tower in Seoul
Seoul Promotion Plan [SPP]
Launched in 2001 and organized by the Seoul Business Agency (SBA) and the Seoul Animation Center (SAC), the Seoul Promotion Plan is Korea’s largest business matching content market for animation, characters and webtoons. Recently SPP has expanded to include gaming, webnovels, music, live action and “memedia”. Entertainment industry professionals from all over the world attend SPP to pitch ideas, find co-production partners and purchase rights.
SPP 2023 takes place at Seoul Dragon City from November 29 to 30.
Seoul Dragon City at Yongsan Station
While both events are just weeks away, the Content IP Market 2023 and SPP 2023 are still open for registration – so check both of them out to find the next big thing and break through now!
Content IP Market 2023: https://ipmarket.kr
SPP 2023: https://spp.kr